BACHELOR OF ARTS (LIGUISTICS, MEDIA AND COMMUNICATION)
The Linguistics, Media and Communication programme has been designed to explore the interplay of language in social, political and cultural contexts and to appreciate the diversity of the power of communication. There are three study routes that all students take in the programme:
- Linguistic route with core and optional courses;
- Media route with core and optional courses; and MES courses
- Communication route with core and optional courses.
First Year
First Semester
|
Code
|
Title
|
Units
|
|
SAS 101
|
Introduction to Reading and Writing Skills (Required).
|
3
|
|
SAS 102
|
Computer Literacy and Skills (Required)
|
3
|
|
BLL110
|
Introduction to academic writing (Required)
|
3
|
|
LIN 110
|
Introduction to the Study of Language (Required)
|
3
|
|
LMC110
|
Understanding Media and Communication (Core)
|
3
|
|
LMC 111
|
Popular Media and Culture (Core)
|
3
|
|
Any 1of the following
|
|
|
BLL 111
|
Introduction to French (Prescribed)
|
3
|
|
LIT 110
|
Introduction to Literature 3
|
3
|
Second Semester
|
SAS 104
|
Social Science Perspective on HIV and AIDS (Required)
|
3
|
|
BLL 120
|
The Art of Speaking (Required)
|
3
|
|
LIN 120
|
The Structure of Language (Required)
|
3
|
|
LMC 120
|
Introduction to Visual Communication (Core)
|
3
|
|
LMC 121
|
The Communication Process (Core)
|
3
|
Second Year
First Semester
|
Code
|
Title
|
Units
|
|
SAS 201
|
Introduction to Research Methods (Required)
|
3
|
|
BLL210
|
Communication Theory (Required)
|
3
|
|
BLL211
|
Intermediate French (Required)
|
3
|
|
LIN 210
|
Sociolinguistics (Core)
|
3
|
|
LMC 210
|
Media, Communication and Information Society (Core)
|
3
|
|
LMC 211
|
Introduction to Media Theories (Core)
|
3
|
|
Any 1 of the following
|
|
|
BKS 210
|
Theory and Practice of Translation I (Prescribed
|
3
|
|
BLL 212
|
Basic Oral Expression and Comprehension
|
3
|
|
FMS 212
|
TV Studio operations
|
3
|
Second Semester
|
Code
|
Title
|
Units
|
|
SAS: 203
|
Ethnicity, Peace & Nation-Building in Kenya (Required)
|
3
|
|
BLL:220
|
Introduction to Semantics (Required)
|
3
|
|
BLL 221
|
Proficiency Course in French (Required)
|
3
|
|
LMC:220
|
Communication Ethics (Core)
|
3
|
|
LMC: 221
|
Media Studies (Core)
|
3
|
|
Any 2 of the following
|
|
|
LMC 222
|
Non-Verbal Communication (Prescribed)
|
3
|
|
BKS 221
|
Theory and Practice of Translation II (Prescribed)
|
3
|
|
LIN 221
|
Studies in Language Contact
|
3
|
|
MES 215
|
News Reporting and Writing
|
3
|
Third Year
First Semester
|
Code
|
Title
|
Units
|
|
SAS 301
|
Contemporary Gender Issues (Required)
|
3
|
|
BLL 310
|
Business English (Required)
|
3
|
|
LMC 310
|
Intercultural Communication (Core)
|
3
|
|
LMC 311
|
Introduction to Media Law (Core)
|
3
|
|
LMC 312
|
Corporate Communication (Core)
|
3
|
|
Any 2 of the following
|
|
|
LMC 313
|
Introduction to Language in the Media(Prescribed)
|
3
|
|
BLL 311
|
French language skills for the media (Prescribed)
|
3
|
|
LIN 321
|
Theories of Editing (Prescribed)
|
3
|
|
FMS 312
|
Television Journalism
|
3
|
Second Semester
|
Code
|
Title
|
Units
|
|
SAS 302
|
Entrepreneurship and Accounting (Required)
|
3
|
|
BLL 321
|
English for Diplomacy and Public Relations (Required)
|
3
|
|
LIN 323
|
Editing Skills in English (Required)
|
3
|
|
LMC 320
|
Corporate Social Responsibility (Core)
|
3
|
|
LMC 321
|
Language in the Media (Core)
|
3
|
|
SAS 302
|
Entrepreneurship and Accounting (Required)
|
3
|
|
BLL 321
|
English for Diplomacy and Public Relations (Required)
|
3
|
|
LIN 323
|
Editing Skills in English (Required)
|
3
|
|
LMC 320
|
Corporate Social Responsibility (Core)
|
3
|
|
LMC 321
|
Language in the Media (Core)
|
3
|
|
Any 1 of the following
|
|
|
LMC 322
|
Skills in Photography (Prescribed)
|
3
|
|
BLL322
|
Basic French for Journalism (Prescribed)
|
3
|
|
MES 322
|
Video/Radio Production
|
3
|
|
INS 321
|
Radio and Television Communication
|
3
|
Third Semester
|
Code
|
Title
|
Units
|
|
LMC 330
|
Field Attachment (Required)
|
3
|
Fourth Year
First Semester
|
Code
|
Title
|
Units
|
|
SAS 401
|
Policy Analysis and Project Evaluation (Required)
|
3
|
|
ENG 411
|
Practical English Stylistics (Required)
|
3
|
|
LMC 410
|
Research and Writing in Communication Studies (Core)
|
3
|
|
LMC 411
|
Comparative Media Law and Governance (Core)
|
3
|
|
LMC 412
|
Pleasure and Feminist Film (Core)
|
3
|
|
Any 2 of the following
|
|
|
BLL 410
|
Intermediate French for Journalism (Prescribed)
|
3
|
|
LTF 410
|
Literary Journalism (Prescribed)
|
3
|
|
MUS 412
|
Music and the Media
|
3
|
|
FMS 410
|
Education Television
|
3
|
Second Semester
|
Code
|
Title
|
Units
|
|
SAS 402
|
Disaster and Conflict Management (Required)
|
3
|
|
BLL 421
|
Organizational Communication and Public Relations (Required)
|
3
|
|
BLL420
|
Language Community and Identity (Required)
|
3
|
|
LIN 420
|
Discourse Analysis (Core)
|
3
|
|
LMC 420
|
Video Production (Core)
|
3
|
|
LMC 421
|
Reporting disasters (Core)
|
3
|
|
Any 1 of the following
|
|
|
FRE 424
|
Advanced French for journalism (Prescribed)
|
3
|
|
FMS 422
|
Media and Public relations
|
3
|
|
THE 421
|
Entertainment Management and Marketing
|
3
|
Objectives/Admission
The objectives of the course are:
- to introduce the students to the role the new media play in the maintenance and transformation of society we live in today.
- to study consumer awareness of media power.
- to analyze the kinds of information and values conveyed by the media.
- to analyze the linguistic levels of language.
- to understand the role of language in communication
Admission Requirements
To be admitted into B. A. in Linguistic Media and Communication degree of Moi University a candidate must:
Satisfy the minimum entry requirements set for admission into Kenyan public universities.
Have passed the Kenya certificate of secondary education (KCSE) with a minimum average grade of B- in English
Holders of diplomas and higher diplomas in relevant disciplines may at the discretion of the School of Arts and Social Sciences be admitted into the second year of study.
Duration of the Programme
The programme will run like any other programme in the School of Arts and Social Sciences i.e. 8 semesters or calendar years.
